Don Lazzari

Managing Partner and Founder

Don is an accomplished Senior Executive and Thought Leader, with more than 30 years of success across the sales, marketing, technology, software, hardware, healthcare IT, supply chain tech, manufacturing, and television industries. Leveraging extensive experience in successful strategies and tactics for sales performance improvement, he is a valuable asset for emerging to midsized to established technology, software, hardware, healthcare IT, supply chain and manufacturing companies, seeking assistance with growth, improving their sales results, and find alternatives that work like outsourced sales management. His broad areas of expertise include executive sales, sales leadership, sales coaching and development, lead generation, business development, product management and marketing strategy.

Throughout his executive career, Don has held leadership positions with Systems Modeling Corporation, Rockwell Automation and Vocollect Healthcare (now Honeywell). In his current role as President of Delivering Value LLC, he has been responsible for successfully managing the company over the lpast nine years in a challenging industry, building a steady track record of success in helping a wide variety of companies improve sales performance and top line revenue Examples include taking healthcare software company CareMerge from $650K in revenue to $2.3M within the space of a year as well as help e-learning and compliance technology company, Relias, reignite growth for their senior care enterprise team by taking sales from $1.9M in annual revenue the previous year to $4.2M. This track record of success has been conistently repeated often doubling and tripling sales for various companies in addition to buillding lasting relationships with his clients.

Prior to starting his consulting business, Don lead sales, marketing and business development as VP of Sales and Business Development at Vocollect Healthcare, where he played an integral part in increasing sales from $250K to $22.7M within four years, managed a $17.50 return in sales for every dollar spent on compensation, and successfully negotiated various seven-figure contracts for the company.

Past successes also include being instrumental in closing six and seven figure deals with global organizations including Kraft, Procter & Gamble, Nestle, and Goodyear, during his role as Executive Sales, Global Accounts for Rockwell Automation.

Don holds a BA in Writing from the University of Pittsburgh, and returned to school in his mid-30s to earn an MBA in Strategy from the University of Pittsburgh, Joseph M. Katz Graduate School of Business.

Walt Kuenstler


As a branding consultant, sales professional and marketing strategist, Walt Kuenstler blends business acumen, market insight, management savvy, and sales know-how to enhance marketplace success for individuals and organizations.

Beginning his career at McCann Erickson Advertising in New York, Walt was a senior account executive. He transitioned to the sales side of the industry, providing sales support and strategic planning for companies including Playboy Magazine, Gannett, The New York Times, Ziff Davis, and International Thomson.

Walt has led the development of sales and communications programs for high profile brands including Time-Warner, Hearst Magazines, Congoleum and Absolut Vodka. His efforts helped generated record-breaking new business growth for those firms.

Highly accomplished in branding, his book "Myth, Magic, and Marketing" draws upon the origins of branding and marketing to provide insight and guidance that elevates the brand experience.

A graduate of the University of Pennsylvania with a BA in history, Walt lives outside of Washington, DC.